Gabrielle Union and Dwyane Wade have announced the launch of their baby care brand PROUDLY, catering for 'babies with melanated skin'.

The range, co-designed with dermatologists, includes lotions, oils and balms, and the couple commented 'PROUDLY was inspired by our daughter, Kaavia, and millions of other babies of colour. We set out to build PROUDLY because we found there was a lack of options for children of colour as we’ve raised our own kids. We want these products to be intentional, but also to be accessible to the people who need them. We’re overjoyed to finally have them out in the world'.